Tag: Marketing

Why Porter’s Model No Longer Works

magine that you wanted a new home theater system. But instead of spending hours in Best Buy or on Amazon comparing configurations and assembling the parts you needed, you could signal what you wanted and a company would create it for you.…Read More »

Branding for Talent

Employers today, are facing acute paucity of skilled workforce, and the war for talent is likely to get much fiercer. “Employer branding is an important strategy that helps organisations in attracting as well as retaining talented workforce”, says Mr. Swadesh Behera, Director…Read More »